Breda Robotics is now B'ROBOTICS
Same people, same mission — a name that grows with us. Read here what has changed, why, and what the new name means.
The name is new. The people, the mission and the quality remain exactly as you know them.
What is B’ROBOTICS?
B’ROBOTICS is the new name of Breda Robotics. Behind that name lies a clear structure: the foundation as the organisation, the Innovation Center as our building, and the Campus as the ecosystem surrounding it.
De B’ is a nod to our roots in Breda and Brabant, and at the same time stands for further, Bridging and buildingto look beyond boundaries, build bridges between disciplines, and work together to create new solutions.
Stichting B’ROBOTICS
Our organisation: the brand and the foundation that drives everything. When we talk about B'ROBOTICS as a whole, this is what we mean — the overarching name that encompasses the rest.
The Innovation Centre
Our premises: the location where we are based and where our facilities come together. If someone says “the Innovation Centre”, they are referring to the building itself.
The Campus
The wider area surrounding the Innovation Centre, where other robotics and technology companies are also establishing themselves. The Campus is the entire ecosystem around it — larger than our premises alone.
The power of Breda Robotics. Now ready for Europe.
Since 2019, we have grown from a local initiative into an international ecosystem of robotics and AI companies, with 63 affiliated partners from business, education, and government. Our ambition reaches further: to become a leading European hub for robotics and AI.
That step calls for a name that isn't tied to a single location. ‘Breda’ made us strong, but was felt to be too limiting for the next phase. B’ROBOTICS retains everything we have built and gives us room to grow: regionally rooted, internationally oriented.
Important: This is not a break with the past. The reputation of Breda Robotics lives on in B’ROBOTICS — none of the built-up value is lost.
What has changed?
Most of it will remain as you know it. We will clearly set out the most important changes and everything that remains the same side-by-side.
This has changed
This remains the same
What does this mean to you?
In short: little urgency, and nothing is wasted. We'll list it group by group.
Your collaboration continues
- Existing agreements and contacts will remain the same.
- From now on, refer to B’ROBOTICS in your communication.
- You can request the new logos and corporate identity from the communications team.
Same place to build
- The Innovation Centre remains your home base.
- You learn and work on the same real projects as before.
- Only the name under which that happens is new.
Use the correct name & assets
- Use the new name B’ROBOTICS in publications.
- Use the plain B’ROBOTICS logo, without subname.
- Logos and corporate identity can be requested from the communications team.
Good to know
Why has the name changed?
Our ambition is to grow into a hub of European significance in the field of robotics and AI. That calls for a name that is not tied to a single location. B’ROBOTICS is internationally recognisable and aligns with our growth and with the Breda innovation districts approach (in line with names such as B’Wise and B’Game).
Is Breda Robotics disappearing completely?
No. This is an evolution, not a break. Everything that Breda Robotics has built up — reputation, partnerships and knowledge — lives on in B’ROBOTICS. The value created is fully retained.
What do you mean by B’ROBOTICS, the Innovation Centre and the Campus?
B’ROBOTICS is the overarching name: the foundation that coordinates everything. The Innovation Center is our building, the place where we are located. The Campus is the broader ecosystem surrounding it, with multiple buildings and companies in robotics and technology.
Which logo should I use now?
Use the plain B’ROBOTICS logo, without subname. You can request the correct files from the communications team.
Will my contacts stay the same?
Yes. The same people, the same points of contact, and the same way of working. Only the name under which we do it is changing.
What does the B’ and the apostrophe mean?
The B refers to our roots in Breda and Brabant as well as our movement: further, Bridging and building. The apostrophe visually returns as a diagonal angle in our logo.
Where can I find the new logos and brand identity?
Please request the new logos and corporate identity from the communications team; we will send you the correct package.
We're happy to take you along.
Are you stuck or would you like to double-check something? The communications team is happy to help you with the new name, the logo or the brand material.
Email the communications team →communicatie@b-robotics.eu