Role & Involvement
Breda Marketing and Breda Robotics are collaborating on a shared ambition to realise Breda's city-wide goal of being a city for Applied Technology and Creativity. In this partnership, Breda Robotics acts as the substantive innovation centre for robotics, AI and applied technology, while Breda Marketing translates the city's story into visibility, experience and reach. Together, Breda Marketing and Breda Robotics are developing and promoting a consistent city narrative, including through joint content, events and communication campaigns. The Breda Robotics XXL Event will be used as a visible platform to make the city's ambitions concrete and tangible for a broad audience. In this way, both organisations reinforce each other in positioning Breda as an innovative, future-oriented city where technology, economy and societal impact come together.
